Doug McKenzie-Mohr: Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing

Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing


Description

We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved. How then do we go about transforming people's good intentions into action? This book explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. This completely revised and updated third edition contains a wealth of new research, behaviour change tools, and case studies. Learn how to: target unsustainable behaviours, and identify the barriers to change; understand various commitment strategies; communicate effective messages; and, enhance motivation and invite participation. The strategies introduced in this ground-breaking manual are an invaluable resource for anyone interested in promoting sustainable behaviour, including environmental conservation, recycling and waste reduction, water and energy efficiency and alternative transportation.

'Schoolgirl' is the novella that first established Dazai as a member of Japan's literary elite. Essentially the start of Dazai's career, the 1933 work gained notoriety for its ironic and inventive Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing ebook pdf use of language, and how it illuminated the prevalent social structures of a lost time. The fifth book in the New York Times bestselling series about the hilarious adventures of a cheeky, loveable hero. Hank Zipzer is on the school trip of a lifetime - he and his classmates are spending the night on a sailing boat - so when school bully Nick McKelty pulls a cruel trick, Hank is determined to get even. Geronimo Stilton's travels through time continue in volume 12, The First Samurai, as he must battle the Pirate Cats in feudal Japan and Volume 13, The Fastest Train in the West, where he must help finish the Transcontinental Railroad!


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Author: Doug McKenzie-Mohr
Number of Pages: 288 pages
Published Date: 31 Mar 2011
Publisher: New Society Publishers
Publication Country: Gabriola Island, United States
Language: English
ISBN: 9780865716421
Download Link: Click Here
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